Email continues to be the highest ROI channel in 2026. Learn how AI and hyper-segmentation are changing email marketing automation for modern businesses.
BIMI and Verified Sending
Brand Indicators for Message Identification (BIMI) allows your brand's logo to appear in the inbox next to your message. This immediate visual recognition builds trust and has been shown to increase open rates by up to 10%.
Interactive AMP Emails
Modern email is no longer static. Use AMP for Email to allow users to take action—like RSVPing to an event or filling out a survey—directly within the email client. This reduces friction and drastically improves engagement metrics.
Automation Workflows
The true power of email lies in automation. Implementing a tool like PicoMail allows you to set up visual workflows for abandoned carts, welcome sequences, and post-purchase follow-ups. By delivering the right message at the right time, you turn your email list into a 24/7 sales machine.
